Alex is a strategy and transformation specialist with extensive board and executive experience across professional services, retail, healthcare and financial services.

In addition to her role at Mastercall, she is a Non-Executive Director at NHS Aqua and Saffron Building Society, and a Board Director of the Teenage Cancer Trust in the North West. She also advises investment firms on M&A within the legal sector and mentors women in leadership roles.

As an executive, Alex was CEO of two law firms. Prior to this, she spent more than a decade in retail, holding executive roles at Marks & Spencer in the UK and Coles in Australia. She began her career at Accenture, where she spent seven years advising clients.

Alex holds a First Class Master’s degree in Engineering from Oxford University and an MBA from INSEAD. She has also completed the Strategic Leadership Executive Programme at Oxford and holds a Certificate in Innovation from Cambridge University.

In 2018, she became the first recipient of the Law Society’s Excellence in Practice Management Award, and in 2023 was included in the North West Business Insider Professional Powerlist.